Wine marketing & sales : success strategies for a saturated market
Paul Wagner; Janeen Olsen; Liz Thach ; foreword by Robert Mondavi
| Alternative title: | Wine marketing and sales |
|---|---|
| Year of publication: |
2011 ; 2nd edition
|
| Authors: | Wagner, Paul ; Olsen, Janeen E. ; Thach, Liz |
| Other Persons: | Mondavi, Robert (foreword) |
| Publisher: |
San Francisco : Wine Appreciation Guild |
| Subject: | Wein | Wine | Weinmarkt | Wine market | Marketing | Verkauf | Selling | USA | United States |
| Extent: | xiii, 413 Seiten Illustrationen 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Rev. ed. of: Wine marketing & sales. c2007 Thach's name appears first on the earlier edition Includes bibliographical references and index Basic wine marketing principles -- Research and demographics: wine consumers today -- Wine branding -- Wine advertising and promotion -- Graphic design in the wine industry -- Wine packaging and labels -- Wine public relations -- Wine budgets and pricing -- Three avenues to sales -- Sales and distribution management -- Selling wine to restaurants & retailers -- Direct to consumer sales & wine 3.0 -- Establishing a tasting room -- Wine tourism -- Strategies for exporting and importing wine -- Repositioning and turnarounds -- The big picture and evolving topics. |
| ISBN: | 978-1-934259-25-2 ; 978-1-935879-51-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448452