Winners and Losers in a Major Price War
| Year of publication: |
2008
|
|---|---|
| Authors: | van Heerde, Harald J. ; Gijsbrechts, Els ; Pauwels, Koen |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 5, p. 499-518
|