Winning at new products : accelerating the process from idea to launch
Robert G. Cooper
| Year of publication: |
2001 ; 3. ed., 1. pr.
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|---|---|
| Authors: | Cooper, Robert G. |
| Publisher: |
Cambridge, Mass. [u.a.] : Perseus Publ. |
| Subject: | Produktinnovation | Produktentwicklung | Produkteinführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 425 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7382-0463-3 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004613127