Winning Behavior : What the Smartest, Most Successful Companies Do Differently

Intro -- Contents -- Preface -- Acknowledgments -- 1 THE FINAL FRONTIER -- 2 WE WILL ASSIMILATE YOU -- 3 YOU ARE HOW YOU BEHAVE -- 4 THE FOUR WAYS TO CREATE BEHAVIORAL DIFFERENTIATION -- 5 THE GOLD STANDARDS IN BEHAVIORAL DIFFERENTIATION -- 6 RANDOM ACTS OF KINDNESS -- 7 EXCEPTIONAL VALUES -- 8 LIVING THE PROMISE -- 9 THE ENGINES THAT DRIVE BEHAVIORAL DIFFERENTIATION -- 10 WHY SOUTHWEST AIRLINES SOARS: B2C BEHAVIORAL DIFFERENTIATION -- 11 SEARCHING FOR STARS: B2B BEHAVIORAL DIFFERENTIATION -- 12 CREATING AND SUSTAINING BEHAVIORAL DIFFERENTIATION -- Index.

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Year of publication:	2003
Authors:	Bacon, Terry R.
Other Persons:	Pugh, David G. (contributor) ; Pugh, David G. (contributor)
Publisher:	Saranac Lake : AMACOM
Subject:	Beziehungsmarketing \| Relationship marketing \| Wettbewerbsstrategie \| Competitive strategy \| Marketingmanagement \| Marketing management \| Organisationssoziologie \| Organizational sociology

Extent:	1 online resource (367 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources. ""Contents""; ""Preface""; ""Acknowledgments""; ""1 THE FINAL FRONTIER""; ""2 WE WILL ASSIMILATE YOU""; ""3 YOU ARE HOW YOU BEHAVE""; ""4 THE FOUR WAYS TO CREATE BEHAVIORAL DIFFERENTIATION""; ""5 THE GOLD STANDARDS IN BEHAVIORAL DIFFERENTIATION""; ""6 RANDOM ACTS OF KINDNESS""; ""7 EXCEPTIONAL VALUES""; ""8 LIVING THE PROMISE""; ""9 THE ENGINES THAT DRIVE BEHAVIORAL DIFFERENTIATION""; ""10 WHY SOUTHWEST AIRLINES SOARS: B2C BEHAVIORAL DIFFERENTIATION""; ""11 SEARCHING FOR STARS: B2B BEHAVIORAL DIFFERENTIATION""; ""12 CREATING AND SUSTAINING BEHAVIORAL DIFFERENTIATION""; ""Index""
ISBN:	978-0-8144-2723-1 ; 978-0-8144-7163-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012691317