Winning new customers using loyalty-based segmentation
| Year of publication: |
2007
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|---|---|
| Authors: | Markey, Rob ; Ott, John ; Toit, Gerard du |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 35.2007, 3, p. 32-37
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