Winning poor consumers in Africa : best-practices from mobile network operators
Wolfgang Albeck and Steffen Huth; Marco Braun
| Year of publication: |
2014
|
|---|---|
| Authors: | Albeck, Wolfgang ; Huth, Steffen ; Braun, Marco |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 6.2014, 4, p. 340-355
|
| Subject: | Africa | bottom of the pyramid | BOP | case study | mobile phone operators | poor consumers | emerging markets | Mobilkommunikation | Mobile communications | Afrika | Mobiltelefon | Mobile phone | Armutsbekämpfung | Poverty reduction | Armut | Poverty | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Telekommunikationssektor | Telecommunications industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010508042