| Extent: | XVIII, 231 S. : graph. Darst. 24cm. |
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| Series: | |
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| Type of publication: | Book / Working Paper
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| Language: | English |
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| Notes: | Includes bibliographical references and index |
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| ISBN: | 0-201-77639-1 |
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| Classification: | Unternehmensführung ; Marketing |
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| Source: | |
Persistent link: https://www.econbiz.de/10004843698