"Winter sports under a summer sun" : the marketing of Sun Valley ski resort in the 1930s
Dylan J. Esson
| Year of publication: |
2012
|
|---|---|
| Authors: | Esson, Dylan J. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 4.2012, 4, p. 554-577
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| Subject: | Wintersport | Winter sports | Werbung | Advertising | Tourismusmarketing | Tourism marketing | Schienenstrecke | Rail track | Verkehrsgeschichte | Transport history | USA | United States | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683209