Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Christoph Burmann/Luisa Mahn
| Year of publication: |
Juni 2021
|
|---|---|
| Authors: | Burmann, Christoph ; Mahn, Luisa |
| Publisher: |
Bremen : markstones Institute of Marketing, Branding & Technology |
| Subject: | Mode | Fashion | Influencer | Glaubwürdigkeit | Credibility | Markentreue | Brand loyalty | Markenführung | Brand management | Online-Marketing | Internet marketing | Textilhandel | Textile distribution | Deutschland | Germany |
| Extent: | 1 Online-Ressource (circa 81 Seiten) Illustrationen |
|---|---|
| Series: | Markstones-Arbeitspapiere. - Bremen : Markstones Institute of Marketing, Branding & Technology, ZDB-ID 2988189-4. - Vol. Nr. 69 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| Other identifiers: | 10.26092/elib/1691 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012618066