With a little help from my customers : the influence of customer empowerment on consumers' perceptions of well-established brands
Martin Meißner, Michelle D. Haurand and Christian Stummer
| Year of publication: |
August 2017
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|---|---|
| Authors: | Meißner, Martin ; Haurand, Michelle D. ; Stummer, Christian |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 21.2017, 6, p. 1750048-1-28
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| Subject: | Labelling innovations | empowerment-to-select | empowerment-to-create | well-established brands | technology brands | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Produktentwicklung | New product development | Innovation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919617500487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011761177