With a little help from my enemy : comparative advertising as a signal of quality
Francesca Barigozzi; Paolo G. Garella; Martin Peitz
| Year of publication: |
2009
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|---|---|
| Authors: | Barigozzi, Francesca ; Garella, Paolo G. ; Peitz, Martin |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 18.2009, 4, p. 1071-1094
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| Subject: | Theorie | Theory | Vergleichende Werbung | Comparative advertising | Produktqualität | Product quality | Signalling | Asymmetrische Information | Asymmetric information | Duopol | Duopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003905590