"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Cristina Miguel, Carl Clare, Catherine J. Ashworth and Dong Hoang
| Year of publication: |
2022
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|---|---|
| Authors: | Miguel, Cristina ; Clare, Carl ; Ashworth, Catherine J. ; Hoang, Dong |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 13/14, p. 1561-1586
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| Subject: | authenticity | communities of practice | engagement | foodie | influencer | Instagram | Arbeitsgruppe | Team | Social Web | Social web | Glaubwürdigkeit | Credibility | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2041705 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466549