Within-brand or cross-brand : the trade-in option under consumer switching costs
Rong Dong, Nengmin Wang, Bin Jiang, Qidong He
| Year of publication: |
2023
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|---|---|
| Authors: | Dong, Rong ; Wang, Nengmin ; Jiang, Bin ; He, Qidong |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 255.2023, p. 1-18
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| Subject: | Trade-in strategy | Consuper switching costs | Competition | Closed-loop supply chain | Cross-brand exchange | Wechselverhalten | Switching behaviour | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2022.108676 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281607