Wofür, wie viel, an wen? : die nutzenoptimale Spende aus Konsumentensicht ; eine conjointanalytische Studie
Frank Huber; Frederik Meyer; Vanessa Vetter; Diana Eisenberg
| Year of publication: |
2008
|
|---|---|
| Authors: | Huber, Frank ; Meyer, Frederik ; Vetter, Vanessa ; Eisenberg, Diana |
| Publisher: |
Mainz : Center of Market-Oriented Product Management |
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Fundraising | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 57 Bl. |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. Bl. 53 -57 |
| ISBN: | 978-3-938879-37-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003741856