Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Lars Groeger and Francis Buttle
| Year of publication: |
2014
|
|---|---|
| Authors: | Groeger, Lars ; Buttle, Francis A. |
| Published in: |
Word of mouth and social media. - London : Routledge, ISBN 978-0-415-74380-8. - 2014, p. 20-40
|
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Markenführung | Brand management | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010409814