Word of mouth, youth and their brands
Andrew Needham
| Year of publication: |
2008
|
|---|---|
| Authors: | Needham, Andrew |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 9.2008, 1, p. 60-62
|
| Subject: | Virales Marketing | Viral marketing | Jugendliche | Youth | Social Web | Social web | Soziales Netzwerk | Social network | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003700809