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Konzept und Resultate einer Online-Befragung von Marketing-Professoren an deutschen Fachhochschulen zum Bologna-Prozess
Tokai, Julia, (2008)
Marketing as an applied science : lessons from other business disciplines
Hughes, Tim, (2012)
How do marketing academics view research as opposed to teaching? : a projective technique puts some qualitative flesh on the quantitative bones
Boddy, Clive, (2007)
Postmodern marketing two : telling tales
Brown, Stephen, (1998)
Postmodern marketing
Brown, Stephen, (1995)
Retail location : a micro-scale perspective
Brown, Stephen, (1992)