Work and-or Fun: Measuring Hedonic and Utilitarian Shopping Value
| Year of publication: |
1994
|
|---|---|
| Authors: | Babin, Barry J. ; Darden, William R. ; Griffin, Mitch |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1994, 4, p. 644-656
|