Work goals in a country in transition: a case study of Mongolian managers

This study reports the changing perceptions of work goals in a transitional society. Mongolia embraced market ideology in the decade of the 1990s after 70 years as a centrally planned economic system. This study of 208 managers points to interesting directions for many similar countries in central Asia undertaking deliberate and wide‐ranging changes. This paper departs from the traditional research approach in terms of its context specificity and in the recognition that no study of this nature has been previously undertaken.