Working consumers : the next step in marketing theory?
Bernard Cova
| Year of publication: |
2009
|
|---|---|
| Authors: | Cova, Bernard ; Dalli, Daniele |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 3, p. 315-339
|
| Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003890743