WORKING WITH MEN: BIG BOYS DO CRY

Men are still cast as the macho breadwinners and women in a caring, supportive role. This gender conditioning has become part of the company culture and tends to perpetuate the stereotype. Seeks to re‐form this conditioning and reinject the “softer” side of men, just as in a different way female gender conditioning must also be re‐formed. Concludes that equality of opportunity may be thus achieved, with equal benefits for both men and women.

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Year of publication:	1992
Authors:	Smith, Nigel
Published in:	Management Development Review. - MCB UP Ltd, ISSN 1758-8219, ZDB-ID 2062804-3. - Vol. 5.1992, 2
Publisher:	MCB UP Ltd
Subject:	Corporate culture \| Equal opportunities \| Gender \| Men \| Women

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000000676 [DOI]
Source:	Other ZBW resources

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