Working within resource constraints : a qualitative segmentation study
Ali Ibrahim, Sharyn Rundle-Thiele and Kathy Knox
| Year of publication: |
2021
|
|---|---|
| Authors: | Ibrahim, Ali ; Rundle-Thiele, Sharyn ; Knox, Kathy |
| Subject: | Focus group | qualitative segmentation | social marketing | United Arab Emirates | Vereinigte Arabische Emirate | Social Marketing | Social marketing | Marktsegmentierung | Market segmentation | Marktforschung | Market research | Qualitative Methode | Qualitative method | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2019.1676294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515823