World wide rave : creating triggers that get millions of people to spread your ideas and share your stories
David Meerman Scott
| Year of publication: |
2009
|
|---|---|
| Authors: | Scott, David Meerman |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Unternehmen | Marketing | Internet | Mund-zu-Mund-Werbung | Werbung | Virtuelles Netz | Word-of-mouth advertising | Viral marketing | Creative ability in business | Interest (Psychology) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 194 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-39500-4 ; 0-470-39500-1 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004935672