World Wide Web marketing : integrating the Internet into your marketing strategy
Jim Sterne
| Year of publication: |
[1995]
|
|---|---|
| Authors: | Sterne, Jim |
| Publisher: |
New York : John Wiley & Sons, Inc. |
| Subject: | Internet | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Marktintegration | Market integration | Electronic Commerce | E-commerce | Marketingstrategie | Marketing | World Wide Web |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | xvii, 331 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-12843-0 |
| Classification: | Kommunikationsdienste, Fernmeldetechnik ; Rechnerkommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490239