Worlds apart? : the challenges of aligning brand value for NGO’s
Karen Hand, Rebecca Murphy, Malcolm MacLachlan, Stuart Colin Carr
| Year of publication: |
2022
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|---|---|
| Authors: | Hand, Karen ; Murphy, Rebecca ; MacLachlan, Malcolm ; Carr, Stuart Colin |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 3, p. 575-598
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| Subject: | Brand | Moral Capital | NGO | Purpose | Stakeholder Alignment | Nichtregierungsorganisation | Non-governmental organization | Stakeholder | Markenführung | Brand management | Markenimage | Brand image | Corporate Social Responsibility | Corporate social responsibility | Ethik | Ethics | Welt | World |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-021-00312-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435736