Would consumers pay more for nongenetically modified menu items? : an examination of factors influencing diners’ behavioral intentions
Year of publication: |
April 2017
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Authors: | Lu, Lu ; Gursoy, Dogan |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 26.2017, 3, p. 215-237
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Subject: | Environmental sustainability | genetically modified foods | perceived behavioral control | purchase intentions | subjective norms | theory of planned behavior | willingness to pay a premium | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Gentechnisch erzeugtes Produkt | Genetically modified product | Experiment |
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