Would shaming or instilling hope in Indian bystanders lead to positive reporting intentions? : examining the impact of emotional appeals and perceived social support in domestic violence prevention PSAs
Sidharth Muralidharan & Carrie La Ferle
| Year of publication: |
2022
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|---|---|
| Authors: | Muralidharan, Sidharth ; La Ferle, Carrie |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 2, p. 228-246
|
| Subject: | Bystander intervention | domestic violence | Emotions | perceived social support | psychological distance | public service announcements | Emotion | Gewalt | Violence | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2020.1798860 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013205211