Would you believe it? : a detailed investigation of believability in comparative price advertising
James F. Devlin; Christine T. Ennew; Sally McKechnie; Andrew Smith
| Year of publication: |
2013
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|---|---|
| Authors: | Devlin, James F. ; Ennew, Christine T. ; McKechnie, Sally ; Smith, Andrew |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 793-811
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| Subject: | comparative price advertising | advertised reference price | believability | Preismanagement | Pricing strategy | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Werbebeschränkung | Advertising regulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790975