Would you believe it? A detailed investigation of believability in comparative price advertising
| Year of publication: |
2013
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|---|---|
| Authors: | Devlin, James F. ; Ennew, Christine T. ; McKechnie, Sally ; Smith, Andrew |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 7 (1.5.), p. 793-811
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