Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Jörg Finsterwalder, Thomas Yee and Alastair Tombs
| Year of publication: |
October 2017
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| Authors: | Finsterwalder, Jörg ; Yee, Thomas ; Tombs, Alastair |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 13/14, p. 1204-1229
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| Subject: | Celebrity | forgiveness | consumers | qualitative research | grounded theory | Konsumentenverhalten | Consumer behaviour | Grounded Theory | Grounded theory | Celebrity-Werbung | Celebrity endorsement | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2017.1382553 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011850331