Would you snap up the deal? : a study of consumer behaviour under flash sales
Savannah Wei Shi (Santa Clara University), Ming Chen (California State University, Long Beach)
| Year of publication: |
2015
|
|---|---|
| Authors: | Shi, Savannah Wei ; Chen, Ming |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 6, p. 931-957
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/IJMR-2015-072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011494749