Writing restaurant menu descriptions : the influence of word choice on consumer behavior
Carl Behnke, Sean (Sangwon) Jung, Yunmei (Mabel) Bai
| Year of publication: |
2024
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|---|---|
| Authors: | Behnke, Carl ; Jung, Sean (Sangwon) ; Bai, Yunmei (Mabel) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 123.2024, Art.-No. 103923, p. 1-11
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| Subject: | Choice-based conjoint analysis | Ordering uncertainty | Prospect theory | Restaurant menus | Risk coping | Signaling theory | Word processing | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Conjoint-Analyse | Conjoint analysis | Prospect Theory | Risiko | Risk | Signalling | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103923 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338772