Yellow Peril - The seven sins of buying telephone-directory space and how marketers can avoid them.
| Year of publication: |
2004
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|---|---|
| Authors: | Cody, Michael |
| Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 36.2004, 4, p. 32-37
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