Yes my name is Ahmet, but please dont target me. Islamic marketing : marketing Islam TM?
Ahmet Süerdem
| Year of publication: |
2013
|
|---|---|
| Authors: | Süerdem, Ahmet |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 4, p. 485-495
|
| Subject: | Cultural hegemony | consumer resistance | neo-populism | branding | Markenführung | Brand management | Islam | Konsumentenverhalten | Consumer behaviour | Islamisch | Islamic | Marketing | Islamische Staaten | Islamic countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233266