Yield management : applications to air transport and other service industries
Sylvain Daudel ; Georges Vialle. This new English version is published with additional material and updated statistics by Barry K. Humphreys. [Transl. by Gary Breunig]
| Alternative title: | Le yield-management <engl.> |
|---|---|
| Year of publication: |
1994 ; new English version
|
| Authors: | Daudel, Sylvain ; Humphreys, Barry K. ; Vialle, Georges |
| Publisher: |
Paris : Presses de l'Inst. du Transport Aérien |
| Subject: | Dienstleistungsmarketing | Services marketing | Preismanagement | Pricing strategy | Produktionskapazität | Production capacity | Gewinn | Profit | Welt | World | Fluggesellschaft | Airline | Revenue Management | Kundenmanagement |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | VIII, 148 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-2-908537-10-9 ; 2-908537-10-9 |
| Classification: | Betriebliches Rechnungswesen ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000888954