You are judged by the company you keep : reputation leverage in vertically related markets
Jay Pil Choi, Martin Peitz
| Year of publication: |
2018
|
|---|---|
| Authors: | Choi, Jay Pil ; Peitz, Martin |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 61.2018, p. 351-379
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| Subject: | Adverse selection | Barriers to entry | Branding | Certification intermediary | Incumbency advantage | Outsourcing | Adverse Selektion | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | Reputation | Signalling | Marketingkooperation | Marketing cooperation | Markenführung | Brand management | Asymmetrische Information | Asymmetric information | Erfahrungsgüter | Experience goods | Markteintritt | Market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijindorg.2018.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103441