You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Fahmida Naheen and Tamer H. Elsharnouby
| Year of publication: |
2024
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|---|---|
| Authors: | Naheen, Fahmida ; Elsharnouby, Tamer H. |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 1, p. 368-389
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| Subject: | Brand personality | citizenship behaviour | Gulf region | higher education | participation behaviour | student-university identification | Markenimage | Brand image | Hochschule | Higher education institution | Studierende | Students | Persönlichkeitspsychologie | Personality psychology | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Arabische Golf-Staaten | Gulf countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1992814 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566979