You create attention to attract attention : viral marketing of digital music in social networks
Christian M. Kahl
| Year of publication: |
2014
|
|---|---|
| Authors: | Kahl, Christian M. |
| Publisher: |
Hamburg : Kovač |
| Subject: | Musikwirtschaft | Music industry | Digitale Musik | Digital music | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Musikbranche | Viral Marketing |
| Description of contents: | Table of Contents [d-nb.info] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXV, 246 S. graph. Darst. 21 cm, 347 g |
|---|---|
| Series: | Schriften zum Mobile Commerce und zur Mobilkommunikation. - Hamburg : Kovač, ISSN 1863-2831, ZDB-ID 2265071-4. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Frankfurt am Main, Univ., Diss., 2013 |
| ISBN: | 3-8300-7762-9 ; 978-3-8300-7762-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481391