You designed that yourself for me? : vicarious pride in customized gift exchange
Marta Pizzetti, Diletta Acuti, Isabella Soscia, Michael Gibbert
| Year of publication: |
2024
|
|---|---|
| Authors: | Pizzetti, Marta ; Acuti, Diletta ; Soscia, Isabella ; Gibbert, Michael |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 10, p. 2170-2180
|
| Subject: | customization | gift | pride | state self-esteem | vicarious experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Austauschtheorie | Social exchange theory | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133710