You get what you pay for : the effect of top executives' compensation on advertising and R&D spending decisions and stock market return
Imran S. Currim, Jooseop Lim, & Joung W. Kim
| Year of publication: |
2012
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|---|---|
| Authors: | Currim, Imran S. ; Lim, Jooseop ; Kim, Joung W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 33-48
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| Subject: | top executives' compensation | advertising and R&D spending | stock market return | Führungskräfte | Managers | Kapitaleinkommen | Capital income | Werbung | Advertising | Aktienmarkt | Stock market | Leistungsentgelt | Performance pay | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782921