You like what I like, but I don't like what you like : uniqueness motivations in product preferences
Caglar Irmak; Beth Vallen; Sankar Sen
| Year of publication: |
2010
|
|---|---|
| Authors: | Irmak, Caglar ; Vallen, Beth ; Sen, Sankar |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 3, p. 443-455
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Bedürfnisse | Needs | Individualismus | Individualism | Soziales Verhalten | Social behaviour | Kaufmotiv | Consumer motivation | USA | United States |
| Extent: | Ill., graph .Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008662504