You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Anton Behrens and Sebastian Uhrich
| Year of publication: |
2022
|
|---|---|
| Authors: | Behrens, Anton ; Uhrich, Sebastian |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 22.2022, 1, p. 120-138
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| Subject: | Fan behavior | internationalization | media consumers | stadium atmosphere | team sport | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Fußball | Football | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Emotion | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2021.1992469 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163203