"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Giada Mainolfi, Letizia Lo Presti, Vittoria Marino, Raffaele Filieri
| Year of publication: |
2022
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|---|---|
| Authors: | Mainolfi, Giada ; Lo Presti, Letizia ; Marino, Vittoria ; Filieri, Raffaele |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 5, p. 1022-1034
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| Subject: | blog engagement | continued use | hedonic and utilitarian motivations | information adoption | source credibility | travel blog | Konsumentenverhalten | Consumer behaviour | Motivation | Urlaubsverhalten | Holiday behaviour | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Utilitarismus | Utilitarianism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013186905