You want to sell this to me twice!? : how perceptions of betrayal may undermine internal product upgrades
Janina Garbas, Sebastian Schubach, Martin Mende, Maura L. Scott, Jan H. Schumann
| Year of publication: |
2023
|
|---|---|
| Authors: | Garbas, Janina ; Schubach, Sebastian ; Mende, Martin ; Scott, Maura L. ; Schumann, Jan Hendrik |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 2, p. 286-309
|
| Subject: | Consumer betrayal | Dynamic service platforms | Internal product upgrades | Normative expectations | Product modifications | Psychological ownership |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00881-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251163