Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Ini Vanwesenbeeck, Koen Ponnet and Michel Walrave
| Year of publication: |
January-February 2017
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| Authors: | Vanwesenbeeck, Ini ; Ponnet, Koen ; Walrave, Michel |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 1, p. 23-33
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| Subject: | Computerspiel | Video game | Online-Marketing | Internet marketing | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Jugendliche | Youth |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1596 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685012