Young and open, closed or hybrid? : a success factor model for the establishment of global de-facto standards by born global companies
Simone Wurster
| Year of publication: |
2011
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|---|---|
| Authors: | Wurster, Simone |
| Published in: |
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus. - Künzelsau : Swiridoff, ISBN 3-89929-207-3. - 2011, p. 147-167
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| Subject: | Multinationales Unternehmen | Transnational corporation | Erfolgsfaktor | Success factor | Innovationsmanagement | Innovation management | Immaterialgüterrechte | Intellectual property rights | Hochtechnologie | High technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938727