Young audiences' emotional experience on smartphone film : an application of dual-coding theory
Year of publication: |
2014
|
---|---|
Authors: | Huang, Tseng-lung ; Chen, Yi-mu |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 15.2014, 2, p. 193-208
|
Subject: | Flow theory | Emotional experience | Dual-coding theory | Human-machine interaction | Emotion | Filmwirtschaft | Film industry | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Experiment |
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