Young consumers' responsibility for sustainable consumption and the preference of local brands
Berta Canal-Simón, Alex Rialp-Criado and Josep Rialp-Criado
| Year of publication: |
2024
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|---|---|
| Authors: | Canal-Simón, Berta ; Rialp Criado, Alex ; Rialp Criado, Josep |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 5, p. 485-502
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| Subject: | Consumer responsibility for sustainable consumption | ethnocentrism | local brand experience | local brand image | local brand purchase likelihood | local brand quality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Nachhaltiger Konsum | Sustainable consumption | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2024.2312471 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191947