Young viewers' attitude toward television programs : understanding the role of TV exposure, socialization agents and social structural variables
Year of publication: |
2018
|
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Authors: | Soni, Pavleen ; Behal, Manisha |
Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 39.2018, 1, p. 64-85
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Subject: | Television | Young viewers | parental mediation | family communication | socio-structural variables | India | Indien | Jugendliche | Youth | Fernsehprogramm | Television programme | Fernsehen | Fernsehwerbung | Television advertising | Familie | Family |
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