Your comments are important to me! : the impacts of online customer reviews in shopping websites
Ismail Erkan, Abdulaziz Elwalda
| Year of publication: |
2018
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|---|---|
| Authors: | Erkan, Ismail ; Elwalda, Abdulaziz |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 1, p. 1-18
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| Subject: | OCRs | online customer reviews | eWOM | electronic word of mouth | shopping websites | purchase intention | information adoption model | OCRs adoption model | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Kaufentscheidung | Purchase decision | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859029